The Starfish and the Spider

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Brafman, Ori/ Beckstrom, Rod A. 저자(글)

Penguin Publishing Group · 2008년 08월 01일

책 소개

Decentralisation isn't easy for people who are used to the classic chain of commerce organisation. But as readers will learn through this book's fascinating stories - ranging from the music business to geopolitics - it can be a very dangerous trend to ignore.
Ori Brafmanis a lifelong entrepreneur. His adventures include a wireless startup, health food advocacy group, and a network of CEOs working on public benefit projects, which he co- founded with Rod. He holds a BA in Peace and Conflict Studies from UC Berkeley and an MBA from Stanford Business School. R.A. Beckstromis a former CEO, who founded CATS Software Inc, which he took public. Since his retirement,?Rod has served on various private and nonprofit boards. He holds a BA and MBA from Stanford and was a Fulbright Scholar.
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spiderexplores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spider explores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
If you cut off a spider?? head, it dies; if you cut off a starfish?? leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What?? the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women?? rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spiderexplores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
If you cut off a spider? head, it dies; if you cut off a starfish? leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What? the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women? rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? Ori Brafman and Rod Beckstrom have discovered some unexpected answers, gripping stories, and a tapestry of unlikely connections. The Starfish and the Spiderexplores what happens when starfish take on spiders and reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success.
"One of those delightful business books that transcend the genre" -- Boston Globe " The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowdsbefore it, showed me a provocative new way to look at the world and at business. It#146;s also fun to read!" --Robin Wolaner, author of Naked in the Boardroom "A must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling." --J. David Martin, CEO of YPO International
One of those delightful business books that transcend the genre??oston Globe The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowdsbefore it, showed me a provocative new way to look at the world and at business. It? also fun to read!??obin Wolaner, author of Naked in the Boardroom A must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.??. David Martin, CEO of YPO International
??ne of those delightful business books that transcend the genre????Boston Globe ??The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowdsbefore it, showed me a provocative new way to look at the world and at business. It?? also fun to read!????obin Wolaner, author of Naked in the Boardroom ?? must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.????. David Martin, CEO of YPO International
One of those delightful business books that transcend the genre??oston Globe The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom of Crowdsbefore it, showed me a provocative new way to look at the world and at business. It? also fun to read!??obin Wolaner, author of Naked in the Boardroom A must read. Starfish are changing the face of business and society. This page-turner is provocative and compelling.??. David Martin, CEO of YPO International

작가정보

저자(글) Brafman, Ori/ Beckstrom, Rod A.

목차

• Introduction	p. 1
  MGM's Mistake and the Apache Mystery	p. 9
  The Spider, the Starfish, and the President of the Interent	p. 29
  A Sea of Starfish	p. 57
  Standing on Five Legs	p. 83
  The Hidden Power of the Catalyst	p. 107
  Taking on Decentralization	p. 133
  The Combo Special: The Hybrid Organization	p. 159
  In Search of the Sweet Spot	p. 179
  The New World	p. 197
  Epilogue	p. 209
  Sources	p. 215
  Acknowledgments	p. 222
  Index	p. 225
  Table of Contents provided by Ingram. All Rights Reserved.

기본정보

ISBN	9781591841838 ( 1591841836 )
발행(출시)일자	2008년 08월 01일
쪽수	240쪽
크기	137 * 211 * 18 mm / 227 g
총권수	1권
언어	영어