Why Smart People Make Big Money Mistakes... and How to Correct Them

Paperback

Belsky, Gary/ Gilovich, Thomas 저자(글)

Simon & Schuster · 2010년 01월 12일

책 소개

Gary Belsky is the editor in chief of ESPN The Magazine and the author of several books. He lectures frequently to businesses and consumer groups around the world on the psychology of decision making. He lives in Manhattan. Thomas Gilovich is a professor of psychology at Cornell University and the author of How We Know What Isn't So. He lives in Ithaca, New York.
Gary Belsky is editor in chief of ESPN The Magazine, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. From 1994 through 1998, Belsky was a regular commentator on CNNrs"s Your Money and a frequent contributor to Good Morning America, CBS This Morning, Crossfire and Oprah; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joining ESPN he was a writer at Money magazine and a reporter for Crainrs"s New York Business and the St. Louis Business Journal. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York Cityrs"s largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company.
Thomas Gilovich is a professor of psychology at Cornell University and author of How We Know What Isn't So. He lives in Ithaca, New York.
" A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money, Gary Belsky and Thomas Gilovich reveal the psychology underlying irrational financial behavior. Entertaining case studies illustrate common patterns of thinking and show readers how changing their habits can protect and grow their assets. . " New information for a new economic climate: Belsky and Gilovich offer sound theory and sensible advice that accounts for new economic realities and helps people make good decisions in these difficult times. . " Increasing prominence of the field: Interest in behavioral economics has increased dramatically since the first edition was released. This updated volume will offer the latest research to readers eager to learn about its practical applications..
A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money, Gary Belsky and Thomas Gilovich reveal the psychology underlying irrational financial behavior. Entertaining case studies illustrate common patterns of thinking and show readers how changing their habits can protect and grow their assets. . New information for a new economic climate: Belsky and Gilovich offer sound theory and sensible advice that accounts for new economic realities and helps people make good decisions in these difficult times. . Increasing prominence of the field: Interest in behavioral economics has increased dramatically since the first edition was released. This updated volume will offer the latest research to readers eager to learn about its practical applications..
Gary Belskyis editor in chief ofESPN The Magazine, where he has worked since 1998. The author of several books, he lectures frequently on the psychology of decision-making to business and consumer groups around the world. From 1994 through 1998, Belsky was a regular commentator on CNN'sYour Moneyand a frequent contributor toGood Morning America,CBS This Morning,CrossfireandOprah; he continues to appear on local and national radio and TV, commenting on sports, economics, business and personal finance. A St. Louis native, Belsky graduated from the University of Missouri in that city in 1983 with a BA in speech communication and political science. Before joiningESPNhe was a writer atMoneymagazine and a reporter forCrain's New York Business and theSt. Louis Business Journal. In 1990, Belsky won the Gerald Loeb Award for Distinguished Business and Financial Journalism, administered by The Anderson School at UCLA. Belsky, who lives in Manhattan, serves on the board of directors of Urban Pathways, one of New York City's largest providers of services to the homeless and mentally ill; as well as the New York Neo-Futurists, an East Village theater company.
Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics.
THIS REVISED AND UPDATED EDITION OF THE CLASSIC WHY SMART PEOPLE MAKE BIG MONEY MISTAKES AND HOW TO CORRECT THEMGIVES YOU THE LATEST RESEARCH IN THE EXCITING FIELD OF BEHAVIORAL ECONOMICS. In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces -- the patterns of thinking and decision making -- behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don't get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can't sock away as much as they'd like, and why so many of us can't control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year. Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment.
THIS REVISED AND UPDATED EDITION OF THE CLASSICWHY SMART PEOPLE MAKE BIG MONEY MISTAKES AND HOW TO CORRECT THEMGIVES YOU THE LATEST RESEARCH IN THE EXCITING FIELD OF BEHAVIORAL ECONOMICS.In their fascinating investigation of the ways we handle money, Gary Belsky and Thomas Gilovich reveal the psychological forces -- the patterns of thinking and decision making -- behind seemingly irrational behavior. They explain why so many otherwise savvy people make foolish financial choices: why investors are too quick to sell winning stocks and too slow to sell losing shares, why home sellers leave money on the table and home buyers don't get the biggest bang for their buck, why borrowers pay too much credit card interest and savers can't sock away as much as they'd like, and why so many of us can't control our spending. Focusing on the decisions we make every day, Belsky and Gilovich provide invaluable guidance for avoiding the financial faux pas that can cost thousands of dollars each year.Filled with fresh insight; practical advice; and lively, illustrative anecdotes, this book gives you the tools you need to harness the powerful science of behavioral economics in any financial environment.
"A terrific introduction to the emerging science of behavioral finance." -- Moneymagazine
"A terrific introduction to the emerging science of behavioral finance."-- Moneymagazine
"Great stuff. Fresh and helpful." -- BusinessWeek
"Great stuff. Fresh and helpful."-- BusinessWeek
"This very helpful book is aimed at the novice and the expert, and you come away from it somewhat chastened by your own financial mistakes, but hopeful that you might learn a thing or two about holding onto your hard-earned cash. The authors don't offer simplistic solutions, but hard facts and sound advice." --Robert J. Hughes, SmartMoney
"This very helpful book is aimed at the novice and the expert, and you come away from it somewhat chastened by your own financial mistakes, but hopeful that you might learn a thing or two about holding onto your hard-earned cash. The authors don't offer simplistic solutions, but hard facts and sound advice."--Robert J. Hughes,SmartMoney

작가정보

저자(글) Belsky, Gary/ Gilovich, Thomas

목차

• Introduction: Why Smart People Make Big Money Mistakes	p. 1
  An introduction to the life-changing science of behavioral economics
  Not All Dollars Are Created Equal	p. 21
  How "mental accounting" can help you save, or cost you money.
  When Six of One Isn't Half A Dozen of the Other	p. 45
  How "loss aversion" and the "sunk cost fallacy" lead you to throw good money after bad.
  The Devil That You Know	p. 77
  How the "status quo bias" and the "endowment effect" make financial choices difficult.
  Number Numbness	p. 105
  "Money illusion, " "bigness bias, " and other ways that ignorance about math and probabilities can hurt you.
  Dropping Anchor	p. 131
  Why "anchoring" and the "confirmation bias" lead you to make important money decisions based on unimportant information.
  The Ego Trap	p. 155
  "Overconfidence" and the price of thinking that you know more than you do.
  Herd It Through The Grapevine	p. 183
  "Information cascades" and the danger of relying too much on the financial moves of others.
  Emotional Baggage	p. 209
  The role of emotions in decision making: What don't know about how we feel.
  Conclusion: Now What?	p. 235
  Principles to ponder and steps to take.
  Postscript: Psychic Income	p. 253
  Acknowledgments	p. 257
  Index	p. 261
  Table of Contents provided by Ingram. All Rights Reserved.

기본정보

ISBN	9781439163368 ( 1439163367 )
발행(출시)일자	2010년 01월 12일
쪽수	288쪽
크기	140 * 216 * 25 mm / 245 g
총권수	1권
언어	영어