Material Child

Paperback

Buckingham, David 저자(글)

Polity Press · 2011년 10월 10일

책 소개

David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.
'The Material Child' provides a critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obestity, sexualisation, children's broadcasting and education.
David Buckingham is Professor of Education at the Institute of Education, University of London and Visiting Professor at the Norwegian Centre for Child Research, NTNU Trondheim.
Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Children today are growing up in an increasingly commercialized world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
" The Material Child cuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture." Daniel Thomas Cook, Rutgers University "This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children's experiences of living in contemporary capitalist societies." Allison James, University of Sheffield
An original examination of the effects of consumer culture on children. Draws on a major study the author was commissioned to lead for the UK Government on this topic. Written by one of the worlds top scholars on childhood and media/culture.

작가정보

저자(글) Buckingham, David

목차

• Acknowledgements	p. vi
  Introduction	p. 1
  Exploited or empowered?	p. 5
  Constructing the child consumer
  Understanding consumption	p. 25
  The making of consumers	p. 46
  Theory and research on children's consumption
  Histories of children's consumption	p. 67
  The contemporary children's market	p. 83
  The fear of fat	p. 104
  Obesity, food and consumption
  Too much, too soon?	p. 124
  Marketing, media and the sexualization of girls
  Rethinking 'pester power'	p. 143
  Children, parents and consumption
  Beyond 'peer pressure'	p. 164
  Consumption and identity in the peer group
  Screening the market: the case of children's television	p. 184
  Consuming to learn - learning to consume	p. 204
  Education goes to market
  Conclusion: living in a material world	p. 225
  Notes	p. 231
  References	p. 234
  Index	p. 257
  Table of Contents provided by Ingram. All Rights Reserved.

기본정보

ISBN	9780745647715 ( 0745647715 )
발행(출시)일자	2011년 10월 10일
쪽수	256쪽
크기	153 * 228 * 26 mm / 426 g
총권수	1권
언어	영어