Economics 2/e.

2n /E

Tregarthen, Timothy/ Rittenberg, Libby 저자(글)

Worth · 1999년 12월 23일

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저자(글) Tregarthen, Timothy/ Rittenberg, Libby

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• Preface xv
  A Special Note to Students xxv
  Part one An Introduction to Economics
  Economics: The Study of Choice
  Getting Started: A Quick Look at Economics 1 (1)
  Economics: An Introduction 1 (3)
  The Scope of Economics: A Day in the Life 1 (2)
  of the Nation
  Scarcity, Choice, and Cost 3 (1)
  Case in Point: Searching for Grizzlies 4 (2)
  The Field of Economics 6 (4)
  The Economic Way of Thinking 6 (2)
  Microeconomics and Macroeconomics 8 (1)
  Putting Economics to Work 8 (2)
  Case in Point: Three Economicsts: In 10 (1)
  Business, in Government, and in Academe
  Economics and the Scientific Method 11 (3)
  Models in Economics 12 (1)
  Testing Hypotheses in Economics 12 (2)
  Case in Point: Smoking, Health, and Murder 14 (6)
  Appendix 1 Graphs in Economics
  How to Construct and Interpret Graphs 20 (7)
  Drawing a Graph 20 (2)
  The Slope of a Curve 22 (1)
  A Graph Showing a Negative Relationship 23 (1)
  Shifting a Curve 24 (1)
  Rotating a Curve 25 (2)
  Nonlinear Relationships and Graphs Without 27 (4)
  Numbers
  Graphs of Nonlinear Relationships 27 (2)
  Graphs Without Numbers 29 (2)
  Using Graphs and Charts to Show Values of 31 (7)
  Variables
  Time-Series Graphs 31 (2)
  Descriptive Charts 33 (5)
  Confronting Scarcity: Choices in Production
  Getting Started: An Army Base Becomes a 38 (1)
  College Campus
  Factors of Production 38 (3)
  Labor 39 (1)
  Capital 39 (1)
  Natural Resources 40 (1)
  Technology and the Entrepreneur 40 (1)
  Case in Point: Technology Cuts Costs, 41 (1)
  Boosts Productivity and Profits
  The Production Possibilities Curve 42 (6)
  Constructing a Production Possibilities 42 (2)
  Curve
  Comparative Advantage and the Production 44 (1)
  Possibilities Curve
  The Law of Increasing Opportunity Cost 45 (1)
  Movements Along the Production 45 (1)
  Possibilities Curve
  Producing On Versus Producing Inside the 46 (2)
  Production Possibilities Curve
  Specialization 48 (1)
  Case in Point: The Cost of the Great 48 (1)
  Depression
  Applications of the Production 49 (2)
  Possibilities Model
  Comparative Advantage and International 49 (2)
  Trade
  Economic Growth 51 (2)
  Arenas for Choice: A Comparison of 53 (2)
  Economic Systems
  Government in a Market Economy 55
  Case in Point: The Expansion of Free Trade 51 (9)
  Demand and Supply
  Getting Started: Crazy for Coffee 60 (1)
  Demand 60 (5)
  Price and the Demand Curve 61 (1)
  Changes in Demand 62 (3)
  Case in Point: The Oprah Effect 65 (2)
  Supply 67 (4)
  Price and the Supply Curve 67 (1)
  Changes in Supply 68 (3)
  Case in Point: The Monks of St. Benedicts's 71 (1)
  Get Out of the Egg Business
  Demand, Supply, and Equilibrium 72 (5)
  The Determination of Price and Output 72 (2)
  Shifts in Demand and Supply 74 (4)
  An Overview of Demand and Supply: The 78
  Circular Flow Model
  Case in Point: El Nino Means More Work for 77 (7)
  Roofers
  Applications of Demand and Supply
  Getting Started: A Composer Logs On 84 (1)
  Putting Demand and Supply to Work 85 (4)
  The Personal Computer Market 85 (1)
  The Stock Market 86 (3)
  Case in Point: Internet Stock Prices Soar 89 (1)
  on News of Falling Personal Computer Prices
  Government Intervention in Market Prices: 89 (2)
  Price Floors and Price Ceilings
  Agricultural Price Floors 90 (2)
  Rental Price Ceilings 92
  Case in Point: Dairy Floor Milked 91 (3)
  Customers, Boosted Producers: Where Will It
  End?
  The Market for Health-Care Services 94 (3)
  The Demand and Supply of Health Care 95 (2)
  The Health-Care Spending Dilemma 97 (1)
  Case in Point: The Oregon Plan 97 (6)
  Part two Basic Tools of Microeconomics
  Elasticity: A Measure of Response
  Getting Started: Raise Fares? Lower Fares? 103 (1)
  What's Public Transit Manager to Do?
  The Price Elasticity of Demand 103 (6)
  Computing the Price Elasticity of Demand 104 (1)
  Price Elasticities Along A Linear Demand 105 (1)
  Curve
  The Price Elasticity of Demand and 106 (3)
  Changes in Total Revenue
  Constant Elasticity Demand Curves 109 (2)
  Determinants of the Price Elasticity of 111
  Demand
  Case in Point: Bad Weather Boosts Farm 109 (3)
  Revenue; Good Weather Lowers It
  Case in Point: Elasticity and the Drug War 112 (1)
  Responsiveness of Demand to Other Factors 113 (3)
  Income Elasticity of Demand 113 (1)
  Cross Price Elasticity of Demand 114 (2)
  Case in Point: Cigarette Taxes and Teen 116 (1)
  Smoking
  Price Elasticity of Supply 116 (8)
  Time: An Important Determinant of the 117 (1)
  Elasticity of Supply
  Elasticity of Labor Supply: A Special 118 (6)
  Application
  Markets, Maximizers, and Efficiency
  Getting Started: A Drive in the Country 124 (1)
  The Logic of Maximizing Behavior 124 (6)
  The Analysis of Maximizing Behavior 125 (5)
  Case in Point: Preventing Oil Spills 130 (2)
  Maximizing in the Marketplace 132 (1)
  Achieving Efficiency 132 (2)
  Producer and Consumer Surplus 134 (2)
  Efficiency and Equity 136
  Case in Point: Saving the Elephant Through 133 (4)
  Exchange
  Market Failure 137 (3)
  Noncompetitive Markets 137 (1)
  Public Goods 137 (1)
  External Costs and Benefits 138 (2)
  Common Property Resources 140 (1)
  Case in Point: Externalities, Cigarettes, 140 (5)
  and Alcohol
  The Analysis of Consumer Choice
  Getting Started: A Day at the Grocery Store 145 (1)
  The Concept of Utility 145 (2)
  Total Utility 146 (1)
  Marginal Utility 146 (2)
  Maximizing Utility 148
  Case in Point: Channel Zapping 147 (4)
  Utility Maximization and Demand 151 (3)
  Deriving an Individual's Demand Curve 151 (1)
  From Individual to Market Demand 151 (1)
  Substitution and Income Effects 152 (2)
  Normal and Inferior Goods 154 (1)
  Case in Point: Found! An Upward-Sloping 154 (2)
  Demand Curve (For Rats Only)
  Indifference Curve Analysis: An Alternative 156 (4)
  Approach to Understanding Consumer Choice
  The Budget Line 157 (1)
  Indifference Curves 158 (1)
  The Utility-Maximizing Solution 159 (1)
  Utility Maximization and the Marginal 160 (1)
  Decision Rule
  Utility Maximization and Demand 162
  Case in Point: Preferences Prevail in 161 (6)
  P.O.W. Camps
  Production and Cost
  Getting Started: Street Cleaning Around the 167 (1)
  World
  Production Choices and Costs: The Short Run 167 (4)
  The Short-Run Production Function 168 (4)
  Costs in the Short Run 172
  Case in Point: The Production of Fitness 171 (5)
  Production Choices and Costs: The Long Run 176 (3)
  Choosing the Factor Mix 176 (2)
  Costs in the Long Run 178 (1)
  Case in Point: The Maquiladoras 179 (1)
  Case in Point: Wal-Mart: Taking Advantage 180 (5)
  of Small Markets and Economies of Scale
  Part Three Market Structures
  Competitive Markets for Goods and Services
  Getting Started: Life on the Farm 185 (1)
  Perfect Competition: A Model 185 (3)
  Assumptions of the Model 186 (1)
  Perfect Competition and the Real World 187 (1)
  Case in Point: A Price Taker's Lament 188 (1)
  Output Determination in the Short Run 188 (7)
  Price and Revenue 189 (2)
  Economic Profit in the Short Run 191 (1)
  Applying the Marginal Decision Rule 192 (1)
  Economic Losses in the Short Run 192 (3)
  Marginal Cost and Supply 195 (1)
  Case in Point: Kitty Litter Reopens a 195 (2)
  Bentonite Plant
  Perfect Competition in the Long Run 197 (5)
  Economic Profit and Economic Loss 197 (3)
  Changes in Demand and in Production Cost 200 (2)
  Case in Point: Easy Entry and Videocassette 202 (5)
  Rentals
  Monopoly
  Getting Started: Surrounded by Monopolies 207 (1)
  The Nature of Monopoly 207 (3)
  Sources of Monopoly 208 (1)
  The Fragility of Monopoly Power 209 (1)
  Case in Point: The Stirrup and the Rise and 210 (1)
  Fall of the Roman Empire
  The Monopoly Model 211 (6)
  Monopoly and Market Demand 211 (1)
  Total Revenue and Elasticity 212 (1)
  Demand and Marginal Revenue 213 (2)
  Monopoly Equilibrium: Applying the 215 (2)
  Marginal Decision Rule
  Case in Point: Profit-Maximizing Hockey 217 (1)
  Teams
  Assessing Monopoly 217 (4)
  Efficiency, Equity, and Concentration of 217 (4)
  Power
  Case in Point: Breakin' Up Is Hard To Do 221 (3)
  The World of Imperfect Competition
  Getting Started: Between Idealized Extremes 224 (1)
  Monopolistic Competition: Competition Among 224 (4)
  Many
  Profit Maximization 225 (1)
  Excess Capacity: The Price of Variety 226 (2)
  Oligopoly: Competition Among the Few 228 (3)
  Measuring Concentration in Oligopoly 228 (1)
  The Collusion Model 229 (1)
  Game Theory and Oligopoly Behavior 230 (1)
  Case in Point: The Matzo Fix 231 (3)
  Extensions of Imperfect Competition: 234 (3)
  Advertising and Price Discrimination
  Advertising 235 (1)
  Price Discrimination 236 (1)
  Case in Point: The Ban on Cigarette 237 (6)
  Advertising
  Part four Factor Markets
  Wages and Employment in Perfect Competition
  Getting Started: College Pays 243 (1)
  The Demand for Labor 244 (5)
  Marginal Revenue Product and Marginal 245 (2)
  Factor Cost
  Shifts in Labor Demand 247 (2)
  Case in Point: Where Have All the Tellers 249 (1)
  Gone?
  The Supply of Labor 250 (3)
  Income and Substitution Effects 251 (1)
  Wage Changes and the Slope of the Supply 252 (1)
  Curve
  Shifts in Labor Supply 253 (1)
  Case in Point: Celebrities Supply 253 (2)
  Check-Cashing Effort
  Labor Markets at Work 255 (4)
  Changes in Demand and Supply 256 (1)
  Competitive Labor Markets and the Minimum 257 (2)
  Wage
  Case in Point: Technology, Capital, and the 259 (4)
  Wage Gap
  Interest Rates and the Markets for Capital
  and Natural Resources
  Getting Started: Building the ``Internet in 263 (1)
  the Sky''
  Time and Interest Rates 263 (4)
  The Nature of Interest Rates 264 (1)
  Interest Rates and Present Value 264 (3)
  Case in Point: Waiting, AIDS, and Life 267 (1)
  Insurance
  Interest Rates and Capital 267 (3)
  The Demand for Capital 267 (4)
  The Market for Loanable Funds 271 (2)
  Capital and the Loanable Funds Market 273
  Case in Point: The Net Present Value of an 270 (5)
  MBA
  Natural Resources and Conservation 275 (2)
  Exhaustible Natural Resources 275 (3)
  Renewable Natural Resources 278
  Case in Point: The Doomsday Bet 277 (7)
  Imperfectly Competitive Markets for Factors
  of Production
  Getting Started: Not Playing Ball 284 (1)
  Price-Setting Buyers: The Case of Monopsony 284 (4)
  Monopsony Equilibrium and the Marginal 285 (1)
  Decision Rule
  Monopoly and Monopsony: A Comparison 286 (1)
  Monopsony in the Real World 286 (4)
  Monopsony and the Minimum Wage 290
  Case in Point: Salaries of Baseball Players 288 (3)
  Surge as Monopsony Ends
  Price Setters on the Supply Side 291 (3)
  Monopoly Suppliers 291 (1)
  Unions

기본정보

ISBN	9781572594180 ( 1572594187 )
발행(출시)일자	1999년 12월 23일
쪽수	준비중