Smart Brevity

The Power of Saying More with Less

Vandehei, Jim , Allen, Mike , Schwartz, Roy 저자(글)

Workman Publishing · 2022년 09월 20일

책 소개

Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.

In SMART BREVITY: The Power of Saying More with Less, Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz teach readers how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications.

작가정보

저자(글) Vandehei, Jim

Jim VandeHei is the co-founder, CEO and Chairman of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As CEO, VandeHei has steered Axios into becoming one of the most celebrated digital media success stories of the past decade. VandeHei is also an executive producer of the Emmy Award-winning docu-news series, “Axios on HBO.”

저자(글) Allen, Mike

Mike Allen is a co-founder of Axios, a news and information platform focusing on business, tech, politics and other topics shaping the future.
Mike is responsible for Axios editorial coverage, and writes the flagship daily newsletters, Axios AM and Axios PM.
Mike was a co-founder of Politico, where he created the Playbook franchise and helped build the company for its first decade. He has been named several times to Vanity Fair's "New Establishment" list.
He is also an alumnus of TIME, The New York Times, The Washington Post, the Richmond Times-Dispatch and The (Fredericksburg, Va.) Free Lance-Star.
Allen is from Orange County, Calif., and graduated from Washington and Lee University.
Roy Schwartz is the co-founder and President of Axios, a media company focused on breaking news and invaluable insights across business, politics, technology and the world. Axios helps readers and viewers get smarter, faster across the consequential topics reshaping our country and lives. As President, Schwartz has led Axios through multiple fundraising rounds, overseen all company strategy and business operations and most recently launched Axios HQ, an internal communications software platform to help teams communicate more effectively. Schwartz also serves as executive producer of the Emmy Award-winning docu-news series "Axios on HBO."
Under his leadership, Axios was listed as one of Fast Company's "World's Most Innovative Companies 2018" and announced as Washington Business Journal's "2021 Fastest Growing Companies." Schwartz has been named as one of DCInno's 2016 "50 on Fire" for marketing and advertising, and as 2015 FOLIO 100 "Corporate Catalyst."

저자(글) Schwartz, Roy

Schwartz is the former chief revenue officer for POLITICO. Prior to POLITICO, he was a Partner at Gallup's management consulting practice in Washington, DC and California advising Fortune 500 companies on employee and customer engagement.
Schwartz was born in Israel and grew up in England. He has a bachelor's degree and M.B.A. from the University of Maryland.

목차

• Chapter Page
  Introduction: The Fog of Words 1
  Part 1 What Is Smart Brevity?
  1. Short, Not Shallow 11
  2. Smart Brevity, Explained 19
  3. The Road to Smart Brevity 35
  4. Audience First 43
  Part 2 How to Do It
  5. Be Worthy 57
  6. Grab Me! 65
  7. ONE Big Thing 73
  8. Why It Matters 81
  9. Go Deeper 89
  10. The Right Words 97
  11. Emojis 105
  Part 3 Smart Brevity in Action
  12. Mike's Playbook 113
  13. The Art of the Newsletter 121
  14. Be Heard @Work 129
  15. Smart Brevity Your Email 137
  16. Smart Brevity Your Meetings 147
  17. Smart Brevity Your Speeches 155
  18. Smart Brevity Your Presentations 165
  19. Smart Brevity Your Social Media 171
  20. Smart Brevity Your Visuals 181
  21. How to Run a Company on Smart Brevity 187
  22. Communicate Inclusively 197
  23. The Cheat Sheet 205
  24. Take Smart Brevity for a Spin 215
  Acknowledgments 218

출판사 서평

A Wall Street Journal and USA Today national bestseller!

“Smart... [it offers] ways to communicate in a short-attention-span world."
—The New York Times' DealBook

"A slick, engaging and…laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
—The Wall Street Journal

“The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page.”
—The New Republic

"The Axios founders’ new book makes the case for condensed communication—in an increasingly complex world."
—The New Yorker

기본정보

ISBN	9781523516971 ( 1523516976 )
발행(출시)일자	2022년 09월 20일
쪽수	224쪽
크기	142 * 206 * 25 mm / 381 g
총권수	1권
언어	영어