Little Bets

Paperback

Sims, Peter 저자(글)

Random House Business Books · 2012년 01월 05일

책 소개

Leading business consultant Peter Sims turns problems on their heads and outlines a counter-intuitive path to perfection. He uses real-life case studies from the worlds of business, design, warfare and even comedy.
Peter Sims is the co-author with Bill George of the Wall Street Journal and BusinessWeek bestselling book True North. His work has appeared in the Harvard Business Review, Fortune and TechCrunch and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership. He has spoken or advised at such organisations as Cisco Systems, Eli Lilly, Current Media, Molson Coors, Qualcomm and Frost andamp; Sullivan. He previously worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm's London office.
How can errors produce perfection? How can failure fuel ambition? How can confusion enhance creativity? The answer: little bets. The little bets approach is about using negativity to positive effect. If your plans fall apart, refine them; if you don't know where best to begin, just begin somewhere. Every decision is a risk: take a chance and see what happens. In Little Bets, leading business consultant Peter Sims turns problems on their heads and outlines a counter-intuitive path to perfection. Using real-life case studies from the worlds of business, design, warfare and even comedy, he shows that it can be more rational to act first and think later, more efficient to fail and find out what doesn't work. It's a flexible philosophy that has both saved corporate giants such as Apple and Pixar and inspired the third-world microfinancing industry. When success is the only acceptable outcome, Little Bets advocates a bold and radical approach in which failure is good, questions are solutions, and excellence is not a means but an end.
How did Pixar go from producing CAT scan images to winning Oscars? How did Steve Jobs turn Apple into a world-beating company? How does Amazon's culture encourage innovation? How can youfind the creative solutions demanded by our ever-changing world? The answer, according to renowned business thought-leader Peter Sims, is LITTLE BETS. In these fast-moving times, it's next to impossible to predict what's around the corner, and harder still to formulate a foolproof plan to deal with it. Truly innovative companies, Sims argues, don't get caught up in projections and predictions. Instead, they embrace uncertainty, take a chance, fail quickly and learn fast. This method has formulated thousands of modern advances, from Google's PageRank to Starbucks coffee shops - if you harness its power, what could you achieve?
Achieve momentous innovation by making Little Bets

작가정보

저자(글) Sims, Peter

기본정보

ISBN	9781847940490 ( 1847940498 )
발행(출시)일자	2012년 01월 05일
쪽수	224쪽
크기	129 * 198 * 17 mm / 164 g
총권수	1권
언어	영어