Maverick Startup

Paperback

Silver, Yanik 저자(글)

Entrepreneur Press · 2012년 04월 10일

책 소개

작가정보

저자(글) Silver, Yanik

목차

• Acknowledgments	p. vii
  The Big Idea	p. 1
  It's Got to Be a BIG Idea or "Hook"	p. 1
  Five Ways to Work on Your BIG Idea	p. 4
  "Borrowing" the Big Hook or Big Idea	p. 11
  Your Vision	p. 15
  What Do You Really, Really Want?	p. 15
  Zingerman's Back Story	p. 16
  The Power of Visioning a Positive Future	p. 17
  Ari Weinzweig Interview: How to Develop Your Ideal Vision for Your Great Business and Perfect Future	p. 18
  An Exemplary Vision	p. 43
  High Margins and Premium Prices	p. 47
  Why Don't They Sell Ferraris at Kmart?	p. 47
  Six Reasons Why You Should Charge Premium Prices for Your Product or Service	p. 48
  Three Steps to Ensure Your Product or Offering Has High Perceived Value	p. 50
  Get it Out the Door	p. 55
  It'll Never Be Perfect-Deal With It	p. 55
  Get Paid Before You Create Just About Anything	p. 57
  How to Come up with a Powerful Name for a New Product or Service	p. 68
  Test and Improve	p. 75
  How Much Higher is High?	p. 75
  Test Different Wording	p. 75
  Test Different Colors	p. 76
  Create a Variety of Banner Ads to Test	p. 77
  A Wild Way to Increase Conversion from 25 to 40 Percent	p. 78
  Listen and Shift	p. 81
  8-Ball Side Pocket and Off the Bank	p. 81
  The Unusual Way to Stumble onto Success	p. 82
  Unintended Success Stories	p. 83
  Create Zealots, Super Fans, and Advocates	p. 85
  I Loooove You, Man!	p. 85
  Stories Spread the Message	p. 86
  Insider Disclosure	p. 88
  Privileges of Insiders	p. 89
  Insider Language and Rituals	p. 89
  Being Part of the Group	p. 90
  Physical Symbol of Insiders	p. 90
  Being Part of Something Bigger	p. 91
  Us vs. Them	p. 92
  Personality	p. 94
  Community and Identity	p. 95
  Community Makes Buying Decisions	p. 95
  What's Next?	p. 99
  Take Your Customer by the Hand-and Show Them The Way!	p. 99
  Thank-You Page After an Order	p. 100
  Thank-You Page After Opt-in	p. 101
  Capturing and Using Birthdays	p. 102
  Cashing in on Events and Breaking News	p. 105
  Instead of: "What's Next?" Try: "What Happened Before?"	p. 117
  Connecting and Tapping Your Mastermind	p. 119
  How to Create a Powerful Network	p. _119
  Master Mind Groups	p. 121
  Why You Need a Master Mind Group	p. 121
  Mentors and Thought Provokers	p. 124
  Create the Fun	p. 125
  Maverick Rule 31 says "Make your business AND doing business with you FUN!"	p. 125
  Let's Start	p. 126
  A Few More Sites with Personality	p. 127
  Themed Marketing for Mavericks	p. 127
  The Birthday Bash	p. 128
  Underground?Online Seminar Redux	p. 131
  Count Yanik	p. 134
  Does All This "Fun" Stuff Actually Translate to Sales?	p. 137
  Adding More Fun to a Regular Business	p. 138
  Creating More Fun Away from Business	p. 138
  Creating your Ultimate Big Life List	p. 139
  How Do You Get Your Big List Completed?	p. 141
  Why Isn't There Recess for Entrepreneurs?	p. 143
  Shutting Down Your Excuses	p. 144
  Create the Impact	p. 149
  The Maverick Method of Giving More	p. 149
  Where I Found This	p. 150
  You Cannot Outgive the Universe	p. 151
  Time, Talent, and Treasure	p. 151
  Making a Difference by Engaging Your Passion	p. 152
  Real-Time Fundraising	p. 152
  Buy One, Give One	p. 153
  Frank McKinney Interview: Extreme Success Secrets	p. 154
  11 X-Factors to Live By	p. 177
  The Maverick Startup Strategy	p. 177
  About the Author	p. 179
  Index	p. 183
  Table of Contents provided by Ingram. All Rights Reserved.

기본정보

ISBN	9781599184357 ( 1599184354 )
발행(출시)일자	2012년 04월 10일
쪽수	188쪽
크기	152 * 226 * 18 mm / 295 g
총권수	1권
언어	영어