Against the Gods
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책 소개
이 책이 속한 분야
- 서양도서 > 인문/사회 > 철학 > 일반
- 서양도서 > 경제/경영 > 경제학 > 경제학일반
- 서양도서 > 경제/경영 > 경영학 > 경영학일반
- 서양도서 > 경제/경영 > 경영학 > 경영전략/전략기획
- 서양도서 > 경제/경영 > 재무관리
- 서양도서 > 경제/경영 > 회계
Bernstein describes how the rational process of risk-taking propelled the process of science and enterprise into the modern world of speed, power, instant communication and sophisticated finance.
PETER L. BERNSTEIN is President of Peter L. Bernstein, Inc., economic consultants to institutional advisors and corporations. His semimonthly analysis of the capital markets and the real economy, Economics and Portfolio Strategy, is read by managers and owners of investments totaling over one trillion dollars. Mr. Bernstein is the author of many articles in the professional and popular press, as well as six books in economics and finance, including the bestselling Capital Ideas: The Improbable Origins of Modern Wall Street. He is the coeditor of Investment Management (Wiley), and was the first editor of The Journal of Portfolio Management.
PETER L. BERNSTEIN is President of Peter L. Bernstein, Inc., economic consultants to institutional advisors and corporations. His semimonthly analysis of the capital markets and the real economy, Economics and Portfolio Strategy, is read by managers and owners of investments totaling over one trillion dollars. Mr. Bernstein is the author of many articles in the professional and popular press, as well as six books in economics and finance, including the bestselling Capital Ideas: The Improbable Origins of Modern Wall Street. He is the coeditor of Investment Management (Wiley), and was the first editor of The Journal of Portfolio Management.
A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism." -The New York Times "An extraordinarily entertaining and informative book." -The Wall Street Journal "A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it." -Business Week "Deserves to be, and surely will be, widely read." -The Economist "[A] challenging book, one that may change forever the way people think about the world." -Worth "No one else could have written a book of such central importance with so much charm and excitement." -Robert Heilbroner author, The Worldly Philosophers "With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it." -John Kenneth Galbraith Professor of Economics Emeritus, Harvard University In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today. "An extremely readable history of risk." -Barron's "Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face." -Money "A singular achievement." -Times Literary Supplement "There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company." -The Australian
A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition and fatalism." -The New York Times "An extraordinarily entertaining and informative book." -The Wall Street Journal "A lively panoramic book . . . Against the Gods sets up an ambitious premise and then delivers on it." -Business Week "Deserves to be, and surely will be, widely read." -The Economist "[A] challenging book, one that may change forever the way people think about the world." -Worth "No one else could have written a book of such central importance with so much charm and excitement." -Robert Heilbroner author, The Worldly Philosophers "With his wonderful knowledge of the history and current manifestations of risk, Peter Bernstein brings us Against the Gods. Nothing like it will come out of the financial world this year or ever. I speak carefully: no one should miss it." -John Kenneth Galbraith Professor of Economics Emeritus, Harvard University In this unique exploration of the role of risk in our society, Peter Bernstein argues that the notion of bringing risk under control is one of the central ideas that distinguishes modern times from the distant past. Against the Gods chronicles the remarkable intellectual adventure that liberated humanity from oracles and soothsayers by means of the powerful tools of risk management that are available to us today. "An extremely readable history of risk." -Barron's "Fascinating . . . this challenging volume will help you understand the uncertainties that every investor must face." -Money "A singular achievement." -Times Literary Supplement "There's a growing market for savants who can render the recondite intelligibly-witness Stephen Jay Gould (natural history), Oliver Sacks (disease), Richard Dawkins (heredity), James Gleick (physics), Paul Krugman (economics)-and Bernstein would mingle well in their company." -The Australian
With the stock market breaking records almost daily, leaving longtime market analysts shaking their heads and revising their forecasts, a study of the concept of risk seems quite timely. Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.
"...provides an excellent history about risk and ita's vital role in markets." (Wall Street Journal, August 7, 2006)"...an excellent book on what can be a dry subject..." (Financial World, 1 st December 2005)"I must say that I enjoyed the book, it was written in a light-hearted manner".(Money Matters, April 2001)No. 7 bestseller in a?Riska? (erivativesreview.com, December 2001)
"...provides an excellent history about risk and it's vital role in markets." ( Wall Street Journal, August 7, 2006) "...an excellent book on what can be a dry subject..." ( Financial World, 1st December 2005) "A comprehensive history of man's efforts to understand risk and probability, from ancient gamblers in Greece to modern chaos theory." ( The Washington Post Book World, September 20, 1998) "I must say that I enjoyed the book, it was written in a light-hearted manner". ( Money Matters, April 2001) No. 7 bestseller in 'Risk' ( erivativesreview.com, December 2001)
"...provides an excellent history about risk and it's vital role in markets." (Wall Street Journal, August 7, 2006)"...an excellent book on what can be a dry subject..." (Financial World, 1 st December 2005)"A comprehensive history of man's efforts to understand risk and probability, from ancient gamblers in Greece to modern chaos theory." (The Washington Post Book World, September 20, 1998)"I must say that I enjoyed the book, it was written in a light-hearted manner". (Money Matters, April 2001)No. 7 bestseller in 'Risk' (erivativesreview.com, December 2001)
Risk is one of the fundamental features of human existence, as all decision makers employ it in one form or another. The revolutionary idea that defines the boundary between modern times and the rest of history is the notion that the future is more than just the whim of the gods-that men and women are not simply passive before nature.
TO 1200: BEGINNINGS. The Winds of the Greeks and the Role of the Dice. As Easy As I, II, III. 1200-1700: A THOUSAND OUTSTANDING FACTS. The Renaissance Gambler. The French Connection. The Remarkable Notions of the Remarkable Notions Man. 1700-1900: MEASUREMENT UNLIMITED. Considering the Nature of Man. The Search for Moral Certainty. The Supreme Law of Unreason. The Man with the Sprained Brain. Peapods and Perils. The Fabric of Felicity. 1900-1960: CLOUDS OF VAGUENESS AND THE DEMAND FOR PRECISION. The Measure of Our Ignorance. The Radically Distinct Notion. The Man Who Counted Everything Except Calories. The Strange Case of the Anonymous Stockbroker. DEGREES OF BELIEF: EXPLORING UNCERTAINTY. The Failure of Invariance. The Theory Police. The Fantastic System of Side Bets. Awaiting The Wildness. Notes. Bibliography. Indexes.
원서번역서 내용 엿보기
위기와 위험을 기회로 삼는 리스크 관리!
이 책은 불확실성의 시대에 필요한 리스크 관리를 역사와 철학, 경제학적 관점에서 설명한다. 리스크와 확률은 숫자적인 의미뿐만 아니라 인류가 가야 할 길도 제시한다. 인류는 모험과 도전을 반복해서 겪으며 리스크와 확률이라는 나침반을 세웠다. 이를 이용하면 기회를 포착하고 새로운 도전에 나설 수 있다.
본문은 역사 속에서 리스크의 본질과 이론을 파악한다. 르네상스와 종교개혁에서 비롯된 리스크 정복을 시작으로 확률이론의 기초를 세운 프랑스의 삼총사, 잡화점 주인이 제시한 통계학의 핵심 개념, 의사결정과 선택에 대한 확신을 세워준 자칭 영국 과학자의 적수, 컴퓨터의 한계에 이르기까지, 리스크 역사의 흥미로운 에피소드를 소개한다.
탁월한 통찰력으로 현재 시점에서 미래를 다루는 방법을 밝혀낸 여러 사상가들의 이야기를 들려준다. 그들의 리스크 관리는 삶의 질을 개선시키고 기술적 진보를 이루었다. 본문은 이들의 활약상을 토대로 리스크에 대한 이해방법, 측정방법, 결과를 가늠하게 하는 방법을 설명한다. [양장본]
〈font color="1e90ff"〉☞〈/font〉 이 책의 독서 포인트!
인류가 왜 리스크를 굴복시키려고 노력했는지, 어떻게 그 과업에 접근했으며 어떤 형태의 사고와 언어가 그들의 경험에서 출현했는지, 그들의 행위가 어떻게 크고 작은 여러 사건과 상호작용해 문화발달과정을 변화시켰는지 등을 살펴본다. 심리학, 수학, 통계학, 역사를 아우르며 '어떻게 리스크를 지배할 수 있는가?'에 답한다.
〈font color="ff8c00"〉★〈/font〉 이 책의 원서는 통찰력있고 혁신적인 경영도서에 수여하는 〈에드윈 부즈상〉, 전미 보험업계에서 수여하는 〈라이트 메모리얼 어워드상〉, 전미 리스크 협회에서 주는 〈클라렌스 아서 켈프상〉을 수상하였다.
작가정보
저자(글) Bernstein, Peter L.
PETER L. BERNSTEIN is President of Peter L. Bernstein, Inc., economic consultants to institutional investors. Mr. Bernstein is the author of six books in economics and finance, including the bestselling Capital Ideas: The Improbable Origins of Modern Wall Street, as well as many articles in the professional and popular press. He is the Editor of The Portable MBA in Investment (Wiley) and was the Founding Editor of The Journal of Portfolio Management.
목차
To 1200: Beginnings? The Winds of the Greeks and the Role of the Dice? As Easy As I, II, III 1200-1700: A Thousand Outstanding Facts? The Renaissance Gambler? The French Connection? The Remarkable Notions of the Remarkable Notions Man 1700-1900: Measurement Unlimited? Considering the Nature of Man? The Search for Moral Certainty? The Supreme Law of Unreason? The Man with the Sprained Brain? Peapods and Perils? The Fabric of Felicity 1900-1960: Clouds of Vagueness and the Demand for Precision? The Measure of Our Ignorance? The Radically Distinct Notion? The Man Who Counted Everything Except Calories? The Strange Case of the Anonymous Stockbroker? Degrees of Belief: Exploring Uncertainty? The Failure of Invariance? The Theory Police? The Fantastic System of Side Bets? Awaiting The Wildness? Notes? Bibliography? Indexes Table of Contents provided by Publisher. All Rights Reserved.
기본정보
ISBN | 9780471295631 ( 0471295639 ) |
---|---|
발행(출시)일자 | 1998년 09월 14일 |
쪽수 | 400쪽 |
크기 |
152 * 227
* 27
mm
/ 526 g
|
총권수 | 1권 |
언어 | 영어 |
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