Upside of Irrationality

양장본 Hardcover

Ariely, Dan 저자(글)

Harper Collins · 2010년 06월 01일

책 소개

The provocative follow-up to the New York Times bestseller Predictably Irrational

-Why can large bonuses make CEOs less productive?
-How can confusing directions actually help us?
-Why is revenge so important to us?
-Why is there such a big difference between what we think will make us happy and what really makes us happy?

In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job, how one unwise action can become a long-term habit, how we learn to love the ones we're with, and more.

Drawing on the same experimental methods that made Predictably Irrational one of the most talked-about bestsellers of the past few years, Ariely uses data from his own original and entertaining experiments to draw arresting conclusions about how?and why?we behave the way we do. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through our negative patterns of thought and behavior to make better decisions. The Upside of Irrationality will change the way we see ourselves at work and at home?and cast our irrational behaviors in a more nuanced light.

작가정보

저자(글) Ariely, Dan

현존하는 경제학자 가운데 댄 아리엘리만큼 수많은 지역을 돌아다니며 활발하게 활동하고 있는 이도 드물 것이다. 현재 MIT 미디어랩과 슬론 경영대학원의 행동경제학 전공 교수를 맡고 있으며, 보스턴 연방준비은행의 연구원과 듀크대학교의 방문교수로도 활동 중인 그는 미국을 대표하는 세계적인 경제학자이다. 뉴욕에서 태어나 이스라엘에서 성장한 그는 18살 때 마그네슘 폭발로 온몸의 70퍼센트가 넘는 부위에 3도 화상을 입었다. 이후 병원에서 오랫동안 생활하며 많은 사람들을 면밀히 관찰한 끝에, 의외로 많은 사람들이 상식 밖의 행동을 한다는 사실을 알고 이에 의문을 품게 되었다. 회복 후 텔아비브대학을 졸업한 그는 노스캐롤라이나대학에서 인지심리학 박사 학위를, 듀크대학에서 경영학 박사 학위를 받았다. 그는 사람들이 결정을 내리는 데 영향을 미치는 요소가 무엇인지 밝히는 데 주력해왔다. 특히 우리가 매일 아무렇지 않게 내리는 그 모든 상식 밖의 결정들을 모델화하는 것이 그의 주된 연구과제다. 놀라운 연구성과들을 거듭 발표하면서 세계 경제학계를 이끌 차세대 경제학자’로 여러 번 지명되기도 한 그는 처녀작 《상식 밖의 경제학》을 내면서 베스트셀러 작가 명함도 하나 더 추가하게 되었다. 이 책은 미국 아마존에서 비즈니스 부문 1위를 차지하는 등 장기 베스트셀러로 독자들의 뜨거운 반응을 얻고 있다. 그가 이 책을 통해 공개한 놀라운 진실들은 긴 시간에 걸쳐 연구에만 매진해온 그의 노력이 빚은 값진 성과물들이다. 이 책의 바탕이 되어준 그의 연구업적들은 이 책보다 일찍 <뉴욕타임스>와 <월스트리트저널>, <워싱턴포스트>, <보스턴 글로브> 지 등 여러 저명한 잡지들과, 일부 선구적인 학술지에 게재되어 큰 반향을 일으킨 바 있다.

목차

• Introduction Lessons from Procrastination and Medical Side Effects 1
  
  Hepatitis and procrastination
  
  The movie treatment
  
  What we should do and behavioral economics
  
  From food to incompatible design
  
  Taking irrationality into account
  
  
  Part I THE UNEXPECTED WAYS WE DEFY LOGIC AT WORK
  
  Chapter 1 Paying More for Less: Why Big Bonuses Don't Always Work 17
  
  Of mice and men, or how high stakes affect rats and bankers
  Measuring the effects of a CEO-sized bonus in India
  Loss aversion: why bonuses aren't really bonuses
  Working under stress: just how clutch are "clutch" NBA players?
  Stage fright and the social side of high stakes
  Making compensation work for society
  
  Chapter 2 The Meaning of Labor: What Legos Can Teach Us about the Joy of Work 53
  
  You are what you do: identity and labor
  The pains of wasted work
  Lessons from a parrot---and some hungry rats
  Searching for meaning while playing with Legos
  Making work matter again
  
  Chapter 3 The IKEA Effect: Why We Overvalue What We Make 83
  
  Why IKEA makes us blush (with pride)
  Cooking lessons: finding a balance between just adding water and baking an apple pie from scratch
  The real value of a thousand origami cranes (and frogs)
  Customize it!
  Why "almost done" doesn't do much for us
  Why we need labors of love
  
  Chapter 4 The Not-Invented-Here Bias: Why "My" Ideas Are Better than "Yours" 107
  
  Mark Twain describes a universal form of stupidity
  "Anything you can do I can do better": why we favor our own ideas
  The toothbrush theory
  What we can learn from Edison's mistake 7
  
  Chapter 5 The Case for Revenge: What Makes Us Seek Justice? 123
  
  The joys of payback
  The bailouts and pounds of flesh
  One man's quest for revenge against Audi
  The etiquette of revenge
  Companies beware: when consumers go public
  Uses and misuses of revenge
  Making amends
  
  
  Part II THE UNEXPECTED WAYS WE DEFY LOGIC AT HOME
  
  Chapter 6 On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always) 157
  
  Frogs: to boil or not to boil?
  Adapting to visual cues and pain thresholds
  Hedonic adaptation: from houses to spouses and beyond
  How the hedonic treadmill keeps us buying---and buying more
  How we can break and enhance adaptation
  Making our adaptability work for us
  
  Chapter 7 Hot or Not? Adaptation, Assortative Mating, and the Beauty Market 191
  
  A personal adaptation
  When mind and body don't get along
  Sticking to our own (more or less hot) kind in dating: do we settle or adapt?
  Let's ask the Internet: dating sites and romantic criteria
  How I met your mother
  
  Chapter 8 When a Market Fails: An Example from Online Dating 213
  
  The function of the yenta
  The dysfunctional singles market (as if you didn't already know)
  The difference between your date and a digital camera
  An exemplary failure in dating
  How dating sites skew our perceptions
  Ideas for a better dating future
  
  Chapter 9 On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many 237
  
  Baby Jessica versus the Rwandan genocide
  The difference between an individual and a statistic
  Identification: needed for more than buying beer
  How the American Cancer Society reels us in
  The effect of rational thinking on giving
  Overcoming our inability to confront big problems
  
  Chapter 10 The Long-Term Effects of Short-Term Emotions: Why We Shouldn't Act on Our Negative Feelings 257
  
  Don't tread on me: my colleague learns a lesson about rudeness
  The dark side of impulses
  Deciding under the influence (of emotions)
  The importance of "irrelevant" emotions
  What a canoe can tell you about your love life
  
  Chapter 11 Lessons from Our Irrationalities: Why We Need to Test Everything 281
  
  A decision about life and limb
  Gideon's biblical empiricism
  The wisdom of leeches
  Lessons learned, hopefully
  
  Thanks 297
  
  List of Collaborators 299
  
  Notes 305
  
  Bibliography and Additional Readings 307
  
  Index 319

기본정보

ISBN	9780061995033 ( 0061995037 )
발행(출시)일자	2010년 06월 01일
쪽수	334쪽
크기	246 * 315 * 31 mm / 526 g
총권수	1권
언어	영어