관광자원론

3 판

이정은 , 김효경 , 김규영 , 천덕희 저자(글)

한올 · 2021년 02월 10일

책 소개

이 책은 관광자원에 대한 배경지식을 적용하고자 하였으며 관광자원에 대해 이해하고 종합적인 차원에서 내용을 구성하고자하였다.
따라서 관광학 및 관광객 행동을 공부하는 많은 사람들을 대상으로 실제적이며 효율적으로 이용하도록 하였다.

작가정보

저자(글) 이정은

ㆍ경주대학교 관광개발학과(경영학 학사)
ㆍ동아대학교대학원 관광경영학과(경영학 석사)
ㆍ동의대학교대학원 호텔관광외식경영학과(경영학 박사)
ㆍ전) 경주대학교·동명대학교·광주대학교 외래교수
ㆍ전) 농촌진흥청 국립농업과학원 연구원
ㆍ현) 이코노앤리서치컨설팅 대표
ㆍ현) (주)해맑은네트윅스 여행사업부 이사
ㆍ현) 예원예술대학교 문화예술관광콘텐츠학과 객원교수
ㆍ(사)한국관광학회 평생회원
ㆍ(사)대한관광경영학회 평생회원
ㆍ(사)한국관광산업학회
ㆍ관광종사원 자격증(국내여행안내사·호텔서비스사)
ㆍ 커피조리사자격·커피조리사 심사위원자격
ㆍ중소기업기술개발 지원사업 평가위원
ㆍ커피조리사 교육자자격(한국평생능력개발원)

〈저서〉
ㆍ『농촌마을축제운영』 (공저)
ㆍ『환대산업인적자원관리』 (대표저자)
ㆍ『관광자원론』 (대표저자)
ㆍNCS 적용한 4차산업을 위한 여행경영실무 (공저)
ㆍ『문화관광의 이해』 (대표저자)

〈연구논문〉
ㆍ해양레저관광에서 재미의 감정적 반응과 행동의도간의 관계
ㆍ관광목적지의 마케팅커뮤니케이션이 자아일치성과 팬쉽,
그리고 행동지속성과의 영향관계 등 다수의 연구논문이 있음

저자(글) 김효경

출간작으로 『관광자원론』 등이 있다.

저자(글) 김규영

출간작으로 『관광자원론』 등이 있다.

저자(글) 천덕희

경기대학교 관광전문대학원 석사. 경기대학교 관광전문대학원 박사. (주)온누리여행사, (주)자유투어 등 여행업 근무. 경기대학교 출강. 현 UTC TOUR 대표이사. 현 배재대학교 관광, 이벤트경영학과 겸임교수. 현 장안대학 출강. 현 한국이벤트컨벤션학회 이사. 주요저서 및 논문으로는 '여행사 경영과 실무', '라이프스타일에 따른 축제선택요인의 중요도 및 만족도연구', '여행사의 내부마케팅이 직무만족과 고객지향성 및 경영성과에 미치는 영향 연구', '여행사의 지식공유 자발성이 시장성과에 미치는 영향연구

목차

• CHAPTER 01 관광 개념과 특성 _ 2
  
  ① 관광의 개념과 의의………………………… ４
  1. 관광의 개념 ········································································· ４
  2. 관광의 의의 ······································································· 10
  3. 관광의 역할 ······································································· 13
  4. 관광의 구조 ······································································· 34
  5. 새로운 산업인 관광산업 ·············································· 38
  
  ② 관광대상과 자원… ………………………… 47
  1. 관광대상 ·············································································· 47
  2. 관광대상의 현대적 특성 ··············································· 52
  
  ③ 관광자원의 개념과 분류… ………………… 57
  1. 관광자원의 개념 ······························································· 57
  2. 관광자원의 분류 ······························································ 59
  
  ④ 관광시설의 개념과 종류… ………………… 69
  1. 관광시설의 개념 ······························································· 69
  2. 관광시설의 종류 ······························································ 70
  
  CHAPTER 02 관광 콘텐츠와 스토리텔링 _ 86
  
  ① 관광자원 콘텐츠의 개념과 의의…………… 88
  1. 관광 콘텐츠(Tourism contents) ······························ 88
  2. 관광 콘텐츠산업의 특성 ·············································· 90
  
  ② 스토리란 무엇인가?………………………… 95
  1. 스토리의 개념 ···································································· 95
  2. 스토리의 형태 ·································································· 96
  3. 스토리텔링의 세 요소 ················································· 102
  4. 스토리텔링의 효과 ······················································· 106
  5. 스토리의 부문별 연구 ·················································· 107
  
  ③ 관광스토리의 이론과 실제… …………… 114
  1. 관광 스토리텔링 개념 ··················································· 114
  2. 관광 스토리텔링의 추진 과정 ··································· 116
  
  ④ 스토리텔링과 관광개발… ……………… 121
  1. 관광산업의 융복합화 ···················································· 121
  2. 문화콘텐츠 정책 방향과 적용 ··································· 127
  3. 관광스토리텔링 사례 ·················································· 136
  
  CHAPTER 03 관광개발 _ 142
  
  ① 관광개발의 유형과 영향… ……………… 144
  1. 관광개발의 개념과 유형 ············································· 144
  2. 관광개발의 영향 ··························································· 146
  3. 관광개발 영향 요인 ····················································· 150
  4. 관광개발의 주체 ···························································· 155
  5. 관광개발의 유형 ··························································· 160
  6. 관광개발계획의 구성 및 전개 ·································· 164
  7. 관광개발계획시스템 ···················································· 166
  8. 관광자원개발사업유형 ················································ 174
  
  CHAPTER 04 자연 관광자원 _ 182
  
  ① 자연 관광자원… ………………………… 184
  1. 자연 관광자원의 개념··················································· 184
  2. 자연공원의 이용····························································· 188
  3. 자연공원의 종류······························································ 193
  4. 자연 관광자원 보호와 자원········································ 198
  
  ② 산악과 동굴자원… ……………………… 209
  1. 산악 관광자원의 의의와 가치··································· 209
  2. 산악 관광자원의 특색··················································· 215
  3. 동굴 관광자원의 특색·················································· 222
  
  ③ 수변관광자원……………………………… 234
  1. 하천 관광자원·································································· 234
  2. 호수관광자원··································································· 238
  3. 해안관광자원··································································· 246
  
  ④ 온천관광자원……………………………… 255
  1. 온천의 형성원인 및 분류············································· 255
  2. 온천의 분포와 의의······················································· 259
  3. 한국의 온천······································································ 263
  
  CHAPTER 05 문화 관광자원 _ 268
  
  ① 문화와 문화재… ………………………… 270
  1. 문화의 개념과 본질························································ 270
  2. 문화관광자원··································································· 273
  3. 문화재의 현황과 분포·················································· 274
  4. 국가지정문화재의 종류·············································· 280
  
  ② 사찰 및 민속자료… ……………………… 287
  1. 가람의 종류······································································· 287
  2. 사찰의 경관······································································ 289
  3. 장승······················································································ 292
  4. 당(當) ··················································································· 299
  
  ③ 성곽………………………………………… 307
  1. 성곽의 발달······································································· 307
  2. 성곽의 종류······································································· 313
  3. 도성계획과 관광····························································· 319
  
  CHAPTER 06 복합 관광자원 _ 338
  
  ① 농촌관광자원……………………………… 340
  1. 농촌관광··········································································· 340
  2. 외국의 농촌관광····························································· 346
  3. 농촌경관자원·································································· 360
  4. 향토음식자원·································································· 366
  
  ② 도시 관광자원… ………………………… 370
  1. 도시 관광자원의 의의와 요소···································· 370
  2. 여가·레크리에이션 이용·············································· 378
  3. 도시공원자원··································································· 381
  
  CHAPTER 07 위락 관광자원 _ 394
  
  ① 위락 리조트… …………………………… 396
  1. 위락의 개념······································································· 396
  2. 리조트의 개념과 개발·················································· 397
  3. 복합 리조트의 개념 및 개발사례···························· 403
  
  ② 골프………………………………………… 409
  1. 골프의 발달과 입지조건···············································409
  2. 골프장의 현황과 시설····················································412
  3. 골프의 대중화···································································414
  4. 골프산업의 제약요인·····················································414
  
  ③ 스키………………………………………… 420
  1. 스키의 발달과 입지······················································· 420
  2. 스키의 특성 및 의의····················································· 423
  3. 스키장의 시설 및 현황················································· 424
  4. 외국의 스키장································································ 430
  
  ④ 크루즈·마리나…………………………… 433
  1. 크루즈(Cruise)······································································ 433
  2. 마리나 시설과 분류······················································· 438
  3. 마리나의 입지조건 및 도입활동······························ 440
  4. 마리나 현황과 사례························································ 441
  
  ⑤ 축제………………………………………… 450
  1. 축제의 개념 및 기능·······················································450
  2. 축제의 분류········································································457
  3. 축제의 효과········································································461
  
  참고문헌……………………………………………… 466

기본정보

ISBN	9791166470332
발행(출시)일자	2021년 02월 10일
쪽수	484쪽
크기	191 * 241 * 24 mm / 945 g
총권수	1권