2022 Consumer Trend Insights(트렌드 코리아 영문판)
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2년이 넘도록 계속되는 팬데믹이 몰고 온 범지구적인 격동의 시대, 한국 트렌드의 최전선에는 무엇이 있고 한국의 소비자들은 무엇을 갈망하는가? 극도로 세분화되고 파편화된 ‘나노사회’ 속에서 현대인들은 어떻게 행복을 찾고 위안을 얻는가? 수입의 ‘파이프라인’을 늘리기 위해 투잡을 넘어 ‘N잡’을 시도하고, 득템을 위해 ‘오픈런’을 마다하지 않으며, 사람보다 더 사람 같은 ‘가상인간’에게 열광하는 2022년의 한국. 그 다채로운 변화에 대해 친절하고 체계적으로 분석했다.
영문판은 한글판을 최대한 충실히 옮기되 단어 대 단어의 직역을 피하고 글로벌 시장에서 일하는 기획자와 마케터, 디자이너, 사업가들이 보다 쉽게 이해하고 받아들일 수 있도록 조정 작업을 거쳤다. 글로벌 시장의 ‘테스트 베드’ 역할을 하는 한국 시장과 한국 소비자에 대한 이해는 글로벌 시장에 대한 이해에도 도움을 줄 것이다.
이 책의 시리즈 (4)
작가정보
Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU) and the head of Consumer Trend Center (CTC), SNU. As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including Trend Korea series, Trend China , What Consumers Want , and Luxury Korea . He has also written essay books, Amor Fati , Future and My Job , and Youth, It’s Painful which have sold three million copies in 14 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea’s major companies like Samsung, LG, SK, CJ, Hyundai Motors, Amore Pacific, Lotte, Fursys, Nongshim, and Coway.
Miyoung Jeon currently works as a research fellow in the CTC, SNU. She worked as a research analyst at the Samsung Economic Research Institute. She obtained her BA, MA, and PhD degrees in Consumer Science, SNU. She wrote her Ph.D. dissertation and subsequent articles about purchasing behavior and consumer happiness. She received ‘The Best Publication Award’ from the Korean Society of Consumer Studies in 2008. She is interested in tracking consumer trends in Korea and China as well as big data analysis for new product development and industrial applications.
Jihye Choi, Ph.D. in Consumer Science from DCS, SNU, works as a research fellow at CTC. She has participated in many consulting projects with Korea’s leading companies such as Samsung and LG, and gives public lectures on consumer trends. She currently teaches consumer behavior and qualitative research methodology at SNU. She contributes many articles and columns to major Korean newspapers and media.
Hyang Eun Lee is an associate professor in the Dept. of Service Design Engineering, Sungshin Women’s University. She has a master’s degree in Design Management from Central Saint Martins in London, England and a Ph.D. in Design from the Graduate School of Arts, SNU with a dissertation: “A Study on the Process Model Focused on Experience: Centering on Experience of a Designer Transformed into Intuitive Insight.” Her main area of research includes UX trends and user psychology, as well as design and consumption trends. She is working in research and development as regards to innovation in government and corporations.
June Young Lee currently works as an associate professor in Sang-Myung University. He received a doctorate degree in Consumer Science, SNU. He received ‘The Best Paper Award’ in The Journal of Consumer Studies. He worked as a senior researcher in Life Soft Research lab at LG Electronics. He is a laboratory chief of Consumer Research Center in Sang-Myung University.
Soojin Lee has completed her BA, MA, and Ph.D. course in Consumer Science, SNU. She has been a senior researcher at CTC since 2015. Prior to joining the center, she was a stock market reporter on Maeil Economic TV. As a contributing researcher, she is conducting a number of consulting projects with clients about consumer trends. She won first prize in the Korean Academic Society of Financial Planning symposium. Her studies focus on consumer trends, consumption culture, and family economics.
YouHyun Alex Suh graduated from Central Saint Martins College of Art&Design Textile BA (Hons) in London, UK. She received an MS degree from the Graduate School of Culture Technology, Korea Advanced Institute of Science(KAIST), specializing in design management and consumer behavior. She currently is senior researcher at CTC, and a Ph.D. candidate at SNU, specializing in data-driven trend analysis.
Jung Yoon Kwon is a PhD candidate in Consumer Science, SNU and is currently a senior researcher at CTC. She academically explored the changes in consumers’ lives caused by technological change through her master thesis, “Consumer Happiness and Social Comparisons on SNS in Experiential and Material Purchases.” Her interests include rapidly changing modern society, its impact on consumer cultures, and various research methodologies to capture them.
Dahye Han received a BA in Psychology, SNU and an M.A. degree in Consumer Science, SNU. Currently, she is doing her Ph.D. at SNU and works as a researcher in CTC. With her masters thesis, “A Study on Consumer Emotion Changes in Online Clothing Purchasing Process,” her research interests focus on consumer behavior, trend analysis, and consumption psychology.
Hyewon Lee has worked at Dasan Book and Kakao Page Corp. for over 15 years. She has an MA degree with her thesis: “Comparative Analysis of Age Effect, Period Effect and Cohort Effect - Focusing on Consumer Perception Toward CSR.” She is currently interested in quantifying consumer behavior, especially generational theory or cohort analysis in the digital media environment.
Yelin Chu received an M.A. degree in Consumer Science, SNU. Currently, she is attending a Ph.D. program and serves as a senior researcher at CTC. Her master’s thesis was about “A Study of Consumer Experience on the Online Education Service with Conditional Tuition Refund.” She is interested in analyzing big data to distill insights from unstructured data, and in deriving further meaning from participant interviews through qualitative research.
목차
- 004 Authors
008 Preface
Ten Keywords
015 Transition into a Nano Society
043 Incoming! Money Rush
069 Gotcha Power
099 Escaping the Concrete Jungle - ‘Rustic Life’
125 Revelers in Health - ‘Healthy Pleasure’
149 Opening the X-Files on the ‘X-teen’ Generation
177 Routinize Yourself
201 Connecting Together through Extended Presence
223 Actualizing Consumer Power - ‘Like Commerce’
247 Tell Me Your Narrative
책 속으로
As previously outlined, 2022 looks to become Year One of a post-pandemic paradigm. What we should focus on is not reverting to what was but rather looking straight ahead, hoping for a fast recovery. The market and its consumers have learned and familiarized themselves with new techniques during the past two years. And no doubt they will face challenges in learning new ways to become more comfortable in a more unfamiliar territory. The key to survival in the post-COVID-19 era will depend upon how quickly we respond to new trends and how appropriate those responses will be. - 11p.
“Today’s trend is that you cannot define my trend,”
This best sums up Korea’s latest trend. “Trends,” which used to be defined as a majority collective opinion that has a certain duration, are now showing signs of fundamental change. The scope of a trend’s following has grown narrower as the trend’s duration has shortened. People no longer “go with the flow” of a popular trend - they wait for a trend to branch out into smaller offshoots and spinoffs, like tributaries of a main river. As the sense of “we,” traditionally based on one’s peers and reference groups, is quickly being restructured into one based on tastes and preferences, in a Nano Society trends are becoming even more multilateral and diverse, changing at a whirlwind pace. - 19p.
Recent spending trends have been unusual, to say the least. Fortune magazine coined the term “HENRY,” or “high earners, not rich yet,” almost two decades ago in 2003 to describe a subgroup of consumers with modest resources and luxurious tastes. These relatively young folk are usually highly educated with a great job that pays a substantial salary and yet often find themselves strapped for cash or unable to save up due to their extravagant lifestyles and student loan payments. This term best describes the quandary that many millennials face as they work ceaselessly, as if going round and round on a hamster wheel to maintain a certain standard of living. If they were to give up their jobs, it would mean a cease in their immediate source of income, and they would be left without any savings to fall back on. - 58~59p.
Consumer Trend Insights 2022 dubs the ability to acquire goods that aren’t readily available for anyone to purchase “Gotcha Power.” The Korean version of this, deuktemnyeok(득템력), originates from the gaming term “deuktem(득템),” a slang portmanteau of the words deuk(득, 得) - meaning “to obtain” or “yield” - and item템, in which games “reward” online or offline RPG players with power-up items after defeating bosses or completing challenges. The term has expanded and now is part of shopping lingo. The growing emphasis on Gotcha Power does not simply indicate an increase in hard-to-get limited-edition items, but points to the start of a market era with shifts in perceptions of rarity. Moreover, Gotcha Power is also a sign of the times, which provides a means to differentiate consumers, expanding from the mere ability to make a purchase to encompass the capacity to obtain a particular experience or limited item. - 72p.
As more people living in modern society seek out their small patch of land, their own healing spot, it is becoming hip to be rustic. The countryside, contrary to what it may imply, is no longer considered a dilapidated region that has fallen behind the times. The countryside has come to offer the appeal of raw nature and the unique charm of rural areas, bestowing a sense of comfort and serenity for city folk who often find the everyday routine burdensome. These days when the urbane has become routine, the countryside has become an extraordinary locale of ideals and romance - one’s own special hangout. The rustic life no longer signifies a state of reclusive isolation but rather offers a period of replenishing essential to everyone from all walks of life. Such a countrified lifestyle does not entail cutting oneself off or departing completely from the city. It does not imply that one must exile oneself from the metropolis but rather that one can aim to spend less time in densely populated towns and experience a touch of the simple village life for two or three days of the week. - 102~103p.
Such changes prove we are now living in an age where health and fitness trumps all. This is a highly health-centric perspective that supersedes materialism. The Healthy Pleasure trend has emerged as a “human upgrade(업글인간)” strategy for this health-centric era. Fitness routines that used to be laborious, difficult, and rigorous are changing to ones that are more easily manageable, enjoyable, and feasible. It’s not a health regimen for the older generations pursuing a longer life span, but a more sustainable fitness routine for people of today who are seeking to find happiness in their true selves. To them, maintaining one’s health is a fun activity. - 130p.
Enticing X-teens who tend to remain loyal to their favored brands has become somewhat of a “cheat code” among insiders in the retail industry. “Cheat codes” usually refer to a series of keyboard or button combinations used by gamers to sneakily advance levels. Millennial and Gen Zers may be the first ones to try new services, but it is X-teens period, while that of women in their forties rose 7.9 percent over the same period. Purchases of online home physical training sessions also saw their biggest increase among customers in their forties. The proportion of credit card charges for online fitness training sessions by those in their twenties dipped to 27 percent in the first half of 2021, compared with 43 percent two years earlier. On the other hand, the same expenditure among customers in their forties rose by seven percentage points to 21 percent in the same period. - 163~164p.
Such an enhanced degree of freedom has ironically heightened anxiety among some. The lack of structure in their daily routines has only increased their stress levels. They have begun to doubt whether they are properly managing their routines, fretting over carelessly throwing away valuable time. They feel uneasy in the fear that they are the only ones lagging, or that they are the only ones not living well. Such a loss of control is prompting them to try to reaffirm and regain their sense of control. They try to do this by apstriving to become routineers and pursue a somewhat structured lifestyle. Routineers, who are often described as compulsively productive, often try to max out their schedules because they find boredom more intolerable than idleness. - 193~194p.
“Metaverse” refers to an expanded virtual world and is a portmanteau of “meta,” meaning transcendence or virtual, and “universe.” It is a three-dimensional virtual world, moving beyond the cyber social space of the past that was best represented by the online game Second Life. It offers realistic renderings or imitations of the five sense, that makes it almost impossible to differentiate from the real world. In the metaverse, people can manufacture or trade goods and assets, giving birth to a virtual economy. Many activities that are conducted in the real world, such as education, entertainment, and commerce are also taking place in the metaverse. - 216p.
Everyone has at some point scrolled operathrough eye-catching goods on social media feeds and community posts uploaded by friends and acquaintances. We are now less likely to buy products that appear in ads on television or in magazines. Uploads on social media are fast becoming the gateway to discovering products that we are interested in. We no longer take time from our lives to actually “go shopping” but rather make purchases anytime and anywhere through online searches or updated posts. And as such, consumers are putting in place new decision-making models that veer away from conventional norms. - 239~240p.
Narratives hold great power. The end of the COVID-19 pandemic comes not when we eradicate it. It ends when society accepts the narrative that “we can resume daily routines despit
기본정보
| ISBN | 9788959897025 |
|---|---|
| 발행(출시)일자 | 2022년 02월 15일 |
| 쪽수 | 272쪽 |
| 크기 |
136 * 210
* 21
mm
/ 417 g
|
| 총권수 | 1권 |
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<p class="se-text-paragraph se-text-paragraph-align- " id="SE-84d25ab6-61a2-4e33-adbf-a2e502f482cf" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">책을 넘기자마자 놀랬던건 집필자의 수.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7ac22413-c11e-444d-ae13-25dc5b55a601" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">장작 11명의 석박사들이 이책을 집필했는데 그만큼 이 시대를 잘 설명해준 책이라고도 할수있겠다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-0b88c9ec-9f28-410f-b61c-91d432ecd5aa" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">올해의 키워드는</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7666332e-58a7-439c-9b7c-7cf59711f35b" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Transition into a Nano Society</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-32e1584a-5bd7-4739-838b-a08ee744867e" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Incoming! Money Rush</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-98745051-9dc1-4799-8e59-91ceac744e00" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Gotcha Power</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-8fec2698-7923-4422-b378-e838fc34f7ec" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Escaping the Concrete Jungle - 'Rustic Life'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-4d8c7d9b-7867-42a0-8cb4-3c7fb10a1540" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Revelers in Health - 'Healthy Pleasure'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-77dae246-996b-4846-9bbb-fd447413d8bd" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Opening the X-Files on the 'X-teen' Generation</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-fdb6ea47-f031-4bb3-8f28-b32b3615649f" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Routinize Yourself</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-6c9b612d-e82a-4a90-bcad-1a2b9b8b927d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Connecting Together throungh Extended Presence</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ee0ae0f3-18c4-49ad-b412-a6ac64c15bf9" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Actualizing Consumer Power - 'Like commerce'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-38a2856d-d0dd-40d8-a17b-b3dbe57eaf5d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Tell Me Your Narrative</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-17f0bfc4-548e-4835-a351-c20fef45c882" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">첫 주제 나노소사이어티부터 위기감이 느껴졌다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">small도 아닌 nano라니.이 시대를 정말 잘 반영한 단어로 보인다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ef346efa-9473-4226-813a-d77549801bc5" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">산업화로 개인주의사회가 출현하였고 코로나로 초 개인주의가 가속화되고 있는 요즘. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ce01c413-f0a0-4a60-b446-30110d181508" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">호모사피엔스가 지배종으로 살아남은 이유가 공동체의 힘이였다고 한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">그럼 앞으로 공동체의 해체가 급속하게 일어나고 있는 때에 어떻게 극복해 나가야 할것인가하는 중대한 질문을 던지고있다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1992a9b4-ed93-4ca3-a6a0-4707d9d2d1a6" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">나노사회를 극복하기기위해</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-543d8368-bc0d-41bc-bb14-a88ea2b3f7d0" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">틀림이 아닌 다름으로 서로를 이해해야한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">손쉽게 접할수있는 리뷰나 알고리즘에 의한 추천이 아닌 열린마음으로 새로운것에 도전하고 그 기쁨을 누릴 수 있는 사람과 기업만이 기회와 번영을 누릴수있을거라 한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-a743564a-0a93-4155-a844-31b367126534" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">나노사회를 가속시키는 가장 큰 범인은 바로 핸드폰.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-07f3ba3a-f6af-4360-a85a-1a39e1be5a05" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">개인적으로는 아이들에게 핸드폰 주는 시기를 더욱 늦추고 최대한 바깥놀이와 예체능을 통해 나노사회의 접근을 최대한 멀리 해주고있다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1b5d6ece-c8c3-42d6-a7e9-8ec3071b4472" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-3385877f-b26d-4309-ac62-a34c42b21a5d" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">본격적인 1인 능력시대인 요즘 굳이 도심속에서 살필요가 없다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-0dc5eac9-29d9-4032-9741-de4cae06d500" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">몇년전 귀농이 핫한 트렌드였는데 막상 귀농후 실패경험담이 많이 쏟아져 나와서 그런가 이젠 완전 귀농보단 시골삶의 스타일을 추구하는게 트렌드인것 같다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-dc81ca98-24c6-4285-a125-74bb8c62f317" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-4dfc5b3e-669a-4d4c-bcdc-520f9378ff35" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">유튜브의 출현으로 1인능력시대가 도래하였는데. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-377f4c78-fc10-405b-b142-f71440a4e288" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">이젠 정말 예전의 학업12년-직장 코스가 아니라 자기만의 인생설계가 필요한 시대인듯하다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-83114e06-b7ea-4b7d-a292-4dbc5ac55b04" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-648f455a-90d1-4ba9-b909-7ea07a32adf5" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1dcc71c7-0725-45f6-9b19-9dcc822892e8" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">많은 키워드들의 순서를 바꾸면 한방향으로 묶을수도 있겠다.</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-f130f184-f67a-40c4-b5dc-0acdbe7552a0" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-e322cc16-6541-4f74-8839-74eb06c1ebe0" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Transition into a Nano Society</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-a71de38b-b812-48bd-a042-ae7b5573ca7c" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Incoming! Money Rush</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-86bede77-b62c-4e5c-851e-ee7166243b68" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Actualizing Consumer Power - 'Like commerce'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-75c30f59-7fa5-4b7d-873e-dba3cccf8d96" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Escaping the Concrete Jungle - 'Rustic Life'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-44904e29-8fdb-46a6-b546-1f78283989f6" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Revelers in Health - 'Healthy Pleasure'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-490ac8b4-0c45-4327-8d83-65957150b22e" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Routinize Yourself</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-b4b4b6aa-d9ab-40c4-a6e0-07de1983d7b1" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">나노시대가 도래한 요즘 </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-182a853d-7b45-4f14-abee-cbaade6d0a12" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">개인의 능력으로 SNS를 이용하여 손쉽게 창업을 하여 경제적자유를 누린다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7ca7e5ab-14e7-4430-b41c-d51fc0217843" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">경제적, 시간적, 공간적 자유를 얻음으로 우리나라뿐 아닌 세계 어느나라에서도 경제활동이 가능해졌다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-f81051ff-def5-4d55-9a56-e9425aeef2b0" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">하지만 100세시대에 건강이 정말 중요한 만큼 생활의 루틴이야말로 내 건강을 지키기위한 기본적인 습관이다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-d17dac79-5f8e-429c-8bc6-cbcba62b7110" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-9a8c1dbe-ea85-48fe-85f5-97f70b1dfc9d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">이렇게 요약하니 요즘 나의 인생 키워드와도 일맥상통한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-02fce508-6eff-462b-a63b-fb45fa231ca6" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">많은 사람들이 이미 이러한 삶을 시작하였고 그 경험을 알리며 경제활동도 하고있다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-b7030588-71f4-4610-b3ce-efb0218e156c" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">그들의 삶을 책이나 온라인으로 접하며 다름에서 오는 희열을 느끼는 중이고 어떻게 하면 내 삶도 적용시킬수 있을지 계속 고민하는 요즘이다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-273f79d3-b9f5-42a7-ba96-e1687e944744" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-3d55fd5d-e60b-48b7-ba8b-25f91440dcd5" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-71afb100-c139-459f-a89d-a1f02ce80ebe" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">*이 글은 미자모 카페를 통해 출판사의 책을 지원 받아 솔직하게 작성한 서평입니다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-84d25ab6-61a2-4e33-adbf-a2e502f482cf" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">책을 넘기자마자 놀랬던건 집필자의 수.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7ac22413-c11e-444d-ae13-25dc5b55a601" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">장작 11명의 석박사들이 이책을 집필했는데 그만큼 이 시대를 잘 설명해준 책이라고도 할수있겠다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-0b88c9ec-9f28-410f-b61c-91d432ecd5aa" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">올해의 키워드는</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7666332e-58a7-439c-9b7c-7cf59711f35b" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Transition into a Nano Society</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-32e1584a-5bd7-4739-838b-a08ee744867e" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Incoming! Money Rush</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-98745051-9dc1-4799-8e59-91ceac744e00" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Gotcha Power</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-8fec2698-7923-4422-b378-e838fc34f7ec" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Escaping the Concrete Jungle - 'Rustic Life'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-4d8c7d9b-7867-42a0-8cb4-3c7fb10a1540" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Revelers in Health - 'Healthy Pleasure'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-77dae246-996b-4846-9bbb-fd447413d8bd" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Opening the X-Files on the 'X-teen' Generation</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-fdb6ea47-f031-4bb3-8f28-b32b3615649f" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Routinize Yourself</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-6c9b612d-e82a-4a90-bcad-1a2b9b8b927d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Connecting Together throungh Extended Presence</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ee0ae0f3-18c4-49ad-b412-a6ac64c15bf9" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Actualizing Consumer Power - 'Like commerce'</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-38a2856d-d0dd-40d8-a17b-b3dbe57eaf5d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">Tell Me Your Narrative</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-17f0bfc4-548e-4835-a351-c20fef45c882" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">첫 주제 나노소사이어티부터 위기감이 느껴졌다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">small도 아닌 nano라니.이 시대를 정말 잘 반영한 단어로 보인다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ef346efa-9473-4226-813a-d77549801bc5" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">산업화로 개인주의사회가 출현하였고 코로나로 초 개인주의가 가속화되고 있는 요즘. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-ce01c413-f0a0-4a60-b446-30110d181508" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">호모사피엔스가 지배종으로 살아남은 이유가 공동체의 힘이였다고 한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5be2aeb6-86d8-4036-b655-73e7fc69f164" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">그럼 앞으로 공동체의 해체가 급속하게 일어나고 있는 때에 어떻게 극복해 나가야 할것인가하는 중대한 질문을 던지고있다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1992a9b4-ed93-4ca3-a6a0-4707d9d2d1a6" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">나노사회를 극복하기기위해</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-543d8368-bc0d-41bc-bb14-a88ea2b3f7d0" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">틀림이 아닌 다름으로 서로를 이해해야한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-5853ae55-1be5-41de-9c64-a5f1befbab8d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">손쉽게 접할수있는 리뷰나 알고리즘에 의한 추천이 아닌 열린마음으로 새로운것에 도전하고 그 기쁨을 누릴 수 있는 사람과 기업만이 기회와 번영을 누릴수있을거라 한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"> </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-a743564a-0a93-4155-a844-31b367126534" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">나노사회를 가속시키는 가장 큰 범인은 바로 핸드폰.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-07f3ba3a-f6af-4360-a85a-1a39e1be5a05" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">개인적으로는 아이들에게 핸드폰 주는 시기를 더욱 늦추고 최대한 바깥놀이와 예체능을 통해 나노사회의 접근을 최대한 멀리 해주고있다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1b5d6ece-c8c3-42d6-a7e9-8ec3071b4472" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-3385877f-b26d-4309-ac62-a34c42b21a5d" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">본격적인 1인 능력시대인 요즘 굳이 도심속에서 살필요가 없다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-0dc5eac9-29d9-4032-9741-de4cae06d500" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">몇년전 귀농이 핫한 트렌드였는데 막상 귀농후 실패경험담이 많이 쏟아져 나와서 그런가 이젠 완전 귀농보단 시골삶의 스타일을 추구하는게 트렌드인것 같다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-dc81ca98-24c6-4285-a125-74bb8c62f317" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-4dfc5b3e-669a-4d4c-bcdc-520f9378ff35" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">유튜브의 출현으로 1인능력시대가 도래하였는데. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-377f4c78-fc10-405b-b142-f71440a4e288" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">이젠 정말 예전의 학업12년-직장 코스가 아니라 자기만의 인생설계가 필요한 시대인듯하다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-83114e06-b7ea-4b7d-a292-4dbc5ac55b04" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-648f455a-90d1-4ba9-b909-7ea07a32adf5" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-1dcc71c7-0725-45f6-9b19-9dcc822892e8" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">많은 키워드들의 순서를 바꾸면 한방향으로 묶을수도 있겠다.</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-f130f184-f67a-40c4-b5dc-0acdbe7552a0" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;"></p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-e322cc16-6541-4f74-8839-74eb06c1ebe0" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Transition into a Nano Society</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-a71de38b-b812-48bd-a042-ae7b5573ca7c" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Incoming! Money Rush</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-86bede77-b62c-4e5c-851e-ee7166243b68" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Actualizing Consumer Power - 'Like commerce'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-75c30f59-7fa5-4b7d-873e-dba3cccf8d96" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Escaping the Concrete Jungle - 'Rustic Life'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-44904e29-8fdb-46a6-b546-1f78283989f6" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Revelers in Health - 'Healthy Pleasure'</p>
<p class="se-text-paragraph se-text-paragraph-align-left " id="SE-490ac8b4-0c45-4327-8d83-65957150b22e" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">Routinize Yourself</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-21af5b1e-dd63-41c9-bcd0-69ae4e1ba564" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-b4b4b6aa-d9ab-40c4-a6e0-07de1983d7b1" style="padding: 0px; border: 0px; font-family: se-nanumgothic, "\\B098눔고딕", nanumgothic, sans-serif, Meiryo; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; caret-color: #666666; color: #666666;">나노시대가 도래한 요즘 </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-182a853d-7b45-4f14-abee-cbaade6d0a12" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">개인의 능력으로 SNS를 이용하여 손쉽게 창업을 하여 경제적자유를 누린다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-7ca7e5ab-14e7-4430-b41c-d51fc0217843" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">경제적, 시간적, 공간적 자유를 얻음으로 우리나라뿐 아닌 세계 어느나라에서도 경제활동이 가능해졌다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-f81051ff-def5-4d55-9a56-e9425aeef2b0" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">하지만 100세시대에 건강이 정말 중요한 만큼 생활의 루틴이야말로 내 건강을 지키기위한 기본적인 습관이다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-d17dac79-5f8e-429c-8bc6-cbcba62b7110" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-9a8c1dbe-ea85-48fe-85f5-97f70b1dfc9d" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">이렇게 요약하니 요즘 나의 인생 키워드와도 일맥상통한다.</p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-02fce508-6eff-462b-a63b-fb45fa231ca6" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">많은 사람들이 이미 이러한 삶을 시작하였고 그 경험을 알리며 경제활동도 하고있다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-b7030588-71f4-4610-b3ce-efb0218e156c" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">그들의 삶을 책이나 온라인으로 접하며 다름에서 오는 희열을 느끼는 중이고 어떻게 하면 내 삶도 적용시킬수 있을지 계속 고민하는 요즘이다. </p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-273f79d3-b9f5-42a7-ba96-e1687e944744" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-3d55fd5d-e60b-48b7-ba8b-25f91440dcd5" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;"></p>
<p class="se-text-paragraph se-text-paragraph-align- " id="SE-71afb100-c139-459f-a89d-a1f02ce80ebe" style="padding: 0px; border: 0px; font-size: 0px; font-stretch: inherit; line-height: 1.8; vertical-align: baseline; word-wrap: break-word; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap;">*이 글은 미자모 카페를 통해 출판사의 책을 지원 받아 솔직하게 작성한 서평입니다.</p>
2022 consumer trend insights
올해도 어김없이 출간된 트렌드 코리아 2022는 발매되자마자 엄청난 판매수를 올리며 화재가 되었다.
올해는 어떤 트렌드가 2022년 한국을 이끌게 될까.
주식하는 사람, 경제에 관심이 있는 사람, 이 분야에 몸담고 일을 하고 있는 사람, 한국의 경제 소비 마케팅에서 직접 일을 하고 있는 사람뿐만 아니라 2022년 대한민국에 살고 있는 사람이라면 한 번쯤은 읽어볼 만한, 읽어야 할 책 임은 틀림없다.
내가 이 시리즈 책을 처음 알게 된 건 작년 '미자모'카페 독서모임에서였다. 그저 경제에 관심이 많은 사람들이 읽을 책이라고 생각했었는데 막상 접하고 나니 요즘처럼 급변하는 세상에 경제 전문가 뿐만 아니라 일반인들도 알면 정말 좋을 상식들과 삶에 밀접한 내용들이 제법 많이 담겨 있어서 놀랬던 것 같다. 그렇게 22년도 트렌드 코리아도 꼭 읽어봐야겠다고 생각하고 구매를 했는데 정말 좋은 기회로 영문판까지 접하게 되었다.
영어로 읽는 트렌드 코리아 2022.
너무 어렵지는 않을까. 한글로도 생소한 신생어들이 많이 나오는데 영어로 접한다면 모르는 단어들이 너무 많지 않을까 걱정을 했지만, 아니 웬걸, 오히려 영문판이 이해가 쏙쏙 잘 되는 것 같다는 느낌은 기분 탓일까!
마치 전공서적을 읽고 있는 듯한 편안한 느낌였고 이해마저 잘 되니 술술 넘어가는 책장에 자신감도 뿜뿜 했다
요즘 쓰는 단어들이나 접하는 금융용어들이 의외로 영어식 한국어 들이 많았고 그런 KEYWORDS 들이 문맥을 이해하는데 많은 도움이 된것 같다. 트렌드 코리아에서 설명하고 있는 상황들은 비록 영어일지라도 내 생활 이야기였고 주변에 일어나고 있는 일들이었으므로 생소한 단어들을 추측하는 것도 쉬웠다.
2022년 올해의 핵심 키워드는,
Transition into a Nano Society
Incoming! Money Rush
Gotcha Power
Escaping the Concrete Jungle - 'Rustic Life'
Revelers in Health - 'Healthy Pleasure'
Opening the X-Files on the 'X-teen' Generation
Routinize Yourself
Connecting Together throungh Extended Presence
Actualizing Consumer Power - 'Like commerce'
Tell Me Your Narrative
그중 가장 핵심 키워드는 첫 단락에 있는 나노 사회라고 생각한다.
사회의 구성이 가족 단위에서 더 좁은 개개인으로 맞춰지며 가족의 소속감보단 개인의 관심사로 연결된 연결고리들이 더욱 우리 사회를 급변하게 만들게 되고 그에 뒤따라오는 주제인 자기중심적 사고방식, 소비 방식 등의 기초 기반이 된 것이지 않을까 하는 생각이 든다.
책을 읽으며 내가 이렇게 꼰대였나 하는 생각과 함께 나와 생각이 전혀 다른 MZ 세대를 보면서 어떻게 달라도 이렇게 달라졌을까 하는 원인을 찾게 되었다. 마지막장을 다 읽고도 도저히 MZ 세대의 사고가 이해가 가지 않지만 어떻게 보면 이해를 하고 안 하고의 문제가 아닌듯하다. 그저 문화가 다른, 겪어온 세계가 다른 집단이라고 생각하는 편이 더 나을 수도 있겠다. 우리 아이는 어떤 세대로 불릴지는 모르겠으나 벌써부터 내가 살아온 방식에 대해 강요는 하지 말아야겠다는 생각과 함께, 더욱 우리 세대와는 다른 사고방식을 가질 아이를 이해하기 위해서는 이런 젊은 층의 트렌드를 계속해서 주시해 보는 것도 정말 중요할 것 같다는 생각을 한 번 더 하게 된다.
( 역시 사람은 계속 공부를 해야 한다 )
Customers are choosing "distinctive" products rather than "better" ones, moving from "different" to "best suited."
p245 Actualizing Consumer Power -'Like Commerce'
무조건 튀는 것, 남들과 다른 것을 찾는데에서 이제는 가장 나다운 것 나에게 맞는 것으로 트렌드가 변화하고 있다.
구시대의 생각과 요즘 MZ 세대의 사고방식 중 어느 것이 맞다 틀렸다 할 수는 없으나 분명한 것은 현재의 소비의 트렌드나 생활의 트렌드가 점점 더 자기 자신을 자극하고 어떻게든 inspire를 얻을 수 있도록 고민하고, 좀 더 건강하게 더 나은 것을 끊임없이 요구한다는 것이고 그런 변화들이 앞으로 가져올 미래에 더욱 긍정적인 영향을 줄 수도 있지 않을까 하는 것이다.
그 누구보다 나다운 것에 집중하는 요즘 시대인 만큼 너무 앞만 보지 말고 여유를(어쩌면 사치라고 생각할 수 있는) 부려가며 나에게 투자하고 나를 사랑하며 지금, 2022년을 부지런히 살아가자.
*출판사가 도서를 지원하여 읽고 작성한 솔직한 리뷰 입니다.